CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
Customer Relationship Management (CRM) systems are used to organize, automate, and track business processes like sales, lead generation, marketing, forecasting, customer service and ROI measurement. The purpose of a CRM system is to improve integration in these areas and measure and track the value of customer relationships. CRM systems are designed to reach the ultimate goals of increased efficiency and profitability.
FEATURES OF CRMS
Prevent potential or current customer issues from going unheard or unaddressed.
Increase accountability and clarify roles for employees.
Standardize interaction with customers.
Decreases costs by improving efficiency of interaction with customers.